I Love to See the Temple

Featured

Introduction & Design

This photo is beautiful as each steeple aligns with the rule of thirds, that is each steeple if to be put on a 3×3 grid would line up. Its also beautiful in that it feels like the temple is welcoming you in with the grandness, color, and angle of this magnificent beauty. The depth is brought by the trees in front of the temple and the lines are created by the building itself. The two type faces used are Sans Serif for the title and Old Style for the body.

This article and image are found in the June 2019 Ensign (pg. 62) published by the Church of Jesus Christ of Latter Day Saints. The author of the article is Elder Anthony D. Perkins of the Seventy. 

https://www.lds.org/study/ensign/2019/06/the-greatest-cause-in-history?lang=eng

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Photograph of Kansas City Missouri Temple by Alan Fullmer

Analysis

The typefaces that were used were Sans Serif for the title and Old Style for the body. Sans Serif is identified by the lack of the serif and that the letters are the same thickness all the way through. As you can see in the title there are no serifs used compared to the body where serifs are used in the old style font. Old style is supposed to mimic a pen and how one side of the letter is thicker than the other and if you look closely at the font the letters have a skinnier and fatter portions to them. Because of the lack of serifs and the differing thicknesses these fonts contrast very well. This photo is also beautiful in that the leading lines created by the temple are inviting and opening! They bring you into the photo by how open they are.

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Alternate Photos

The photos I have taken were supposed to mimic the beginning photo. They do this by using the same leading lines that the beginning photo had. These leading lines open to the viewer. Meaning is feels like the lines are opening towards you! Even though my photos are of a different temple, I still use the building to bring leading lines to the photo and as you can tell with each photo, each one is a different angle and has different depths. The first photo is from the back of the temple. The second photo I add more depth by taking the photo behind a tree but still having the temple visible. The 3rd photo I have taken from the side of the temple, I use the trees just as the first photo to create depth and with each of these photos I use the steeple of the temple to align my photos with the rule of thirds. I believe that the beginning photo is the most beautiful however my photos would work for the article as it is about temples, they have similar lines, and depths. However, my favorite photo is the temple behind the white flowered tree (my 2nd photo). I think this enhances the beauty of the temple and helps symbolize the beauty found inside the temple as well.

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Summary

The tree principles of Rule of Thirds, Depth of Field, and Leading Lines make this photo what it is, beautiful! Because of the Rule of thirds the photo is organized in a pleasing way. Nothing seems out of place or slanted because of this rule. The Depth of field brings dimension to the photo that would otherwise be flat and the Leading Lines welcome the viewer in. All of these principles are found in the most beautiful of photos and are simple things we can all add to our own photos to help remember the beauty we see around us.

 

Surfing is Everything

Introduction

I decided to make an advertisement for Rip Curl since they were a surf shop I grew up next to. I’d walk past their store and look at the awesome pictures and think, “wow, I want to go surfing!” So I wanted to create a similar ad that evoked the same emotions to consumers.

Here is the original advertisement.

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Rip Curl Advertisement, Surf Shop, Surfing is Everything.

If you click on the link it will take you to the Youtube Video where this is the photo cover of the video.

https://www.google.com/url?sa=i&source=images&cd=&ved=2ahUKEwjmyqyfzKHjAhXXKM0KHVaLDFwQjRx6BAgBEAU&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D4huiXvQJQG8&psig=AOvVaw0Lodtpb_rS4SGWzKsm48Z2&ust=1562547248486085

Original Ad Analysis:

Screen Shot 2019-07-06 at 6.46.49 PM

Design: The design is great as it has a left alignment, the contrasting sizes of font and the font styles work very well together. I also like that because black and white is used throughout the advertisement it makes the blue “surfing” really pop and stick in your mind.

Color: I personally think that because the advertisement is black and white it makes it a more moody and emotion provoking advertisement. The only color is found in the decorative font, a bright blue that helps emphasize the color of the water and the need to go surfing. The dark blacks and the contrast makes the water feel like its still moving, and you can feel the desire to go into the water.

Typography: awesome typography because the decorative font catches your eye, but the serif font underneath really send the message. The contrast in the fonts makes it a catching and compelling advertisement. Plus, even the logo is a contrasting font, a sans serif. Making it all flow very well because each font is different.

 

New Ad Analysis:

Screen Shot 2019-07-06 at 6.44.49 PMOriginal Photo found here: https://unsplash.com/photos/-JXrMLIg91g

Design (Contrast, repetition, alignment, proximity): My creative ad totally mimics the original Ad. Even though Photoshop didn’t have the same fonts available for the decorative font, I believe that because it’s the same color and a spray-paint style, it still goes along with the original advertisement and this is why; it has the same pop of color, great contrast and the rest of the ad that I created still gives you the feeling that you need to get in the water and see what’s happening. I had the blue “surfing” be the only thing to strongly catch your eye with the contrast, just like in the original. Plus, the surfer dude looking into the ocean makes you want to see what he’s looking at too, just like in the original, the onlooker surfer made you want to see what’s going on. One thing I did differently was I made my logo sit on the bottom left because I think a left alignment is easier for your eye to follow.

 

Conclusion:

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In conclusion, my ad would work great in with the original campaign because they have the same slogan, the same feel of wanting to get in the water, and as soon as you look at it you know exactly what its telling you to do, go surfing! I also believe that my advertisement has strong contrast that makes you want to look at it. Another reason why they work together for the same campaign is because their similarities tie them together. I could see one being on a store downtown and another being at a beach side. However, you’d know that both are Rip Curl advertisements because of their strong similarities.

Open Happiness

Share the Happiness, Open a Coke

Original

This summertime advertisement was created by the Coca-Cola company. It was specifically designed for their “Share the Happiness” campaign. Many advertisements and even songs have been written for this campaign.

Coca Cola Share the Happiness Campaign
Share the Happiness https://www.cokestore.com/

 

 

 

 

 

Color

The colors red and green really tie the advertisement together. These two complementary colors draw attention to the image. Because red and green are opposite on the color wheel they work wonderfully well together in making items, like the coke bottle, pop from the page! One thing to admire in this advertisement is how they were able to use red and green, the most common colors for Christmas and make them non-Christmassy. When you look at this image do you think of Christmas? I sure don’t. I see the droplets on the bottle and start to crave a sip of Coca-Cola.

Alignment

Even thought the alignment is technically in the middle of the image, it is not a center alignment because the Coca-Cola bottle creates an edge for the viewers eye to follow and the text aligns with that edge. Which in turn creates a pleasant left alignment. This alignment isn’t confusing but instead unifies and organizes the image for the viewers eye. Your eyes don’t bounce across the page but instead focus on the Coca-cola bottle with no distractions.

Proximity

The Coca-Cola bottle and the associated text, “open a coke” are in very close proximity which makes the coke and text one visual unit. This visual unit also creates white space in the top right corner where the viewers eyes can rest. This use of proximity organizes the advertisement and makes it appealing, lively, and pleasant. There’s nothing competing for attention but instead all attention is aimed at the bottle.

Repetition

The repetition of the crimson red on the Coca-Cola bottle and the lady bug add visual interest. They use the color so perfectly that its not overbearing but crave worthy. The bright colors make you crave to see more of what Coca-Cola has to offer. I admire how even though there are only 2 pops of red, it’s just enough. Anymore would be overbearing. There is one focal point of red which is the bottle and then the lady bug acts as an accent piece to bring summer time to the advertisement.

Contrast

The contrast in the fonts and colors make the image dance! When you look at this image you are brought to summer time. The colors are so bold it makes you thirsty. Which is perfect for a soda pop advertisement. The contrasting colors make it easy for the viewers eyes to focus on what matters most in this advertisement and that is the bottle. Even though this image is rather simple (there are not very many things on the page) the colors add enough contrast to make it vivid!

Conclusion

All of these elements; contrast, repetition, proximity, alignment, and color, each add a vital aspect to this advertisement. One without the other would make this image boring. We as consumers see thousands of advertisements a day but the ones we remember are the ones that use these elements to keep our eyes entertained. This Coca-Cola advertisement is a perfect example on how each element is crucial to a lively and praise worthy image.