Introduction
I decided to make an advertisement for Rip Curl since they were a surf shop I grew up next to. I’d walk past their store and look at the awesome pictures and think, “wow, I want to go surfing!” So I wanted to create a similar ad that evoked the same emotions to consumers.
Here is the original advertisement.
Rip Curl Advertisement, Surf Shop, Surfing is Everything.
If you click on the link it will take you to the Youtube Video where this is the photo cover of the video.
Original Ad Analysis:
Design: The design is great as it has a left alignment, the contrasting sizes of font and the font styles work very well together. I also like that because black and white is used throughout the advertisement it makes the blue “surfing” really pop and stick in your mind.
Color: I personally think that because the advertisement is black and white it makes it a more moody and emotion provoking advertisement. The only color is found in the decorative font, a bright blue that helps emphasize the color of the water and the need to go surfing. The dark blacks and the contrast makes the water feel like its still moving, and you can feel the desire to go into the water.
Typography: awesome typography because the decorative font catches your eye, but the serif font underneath really send the message. The contrast in the fonts makes it a catching and compelling advertisement. Plus, even the logo is a contrasting font, a sans serif. Making it all flow very well because each font is different.
New Ad Analysis:
Original Photo found here: https://unsplash.com/photos/-JXrMLIg91g
Design (Contrast, repetition, alignment, proximity): My creative ad totally mimics the original Ad. Even though Photoshop didn’t have the same fonts available for the decorative font, I believe that because it’s the same color and a spray-paint style, it still goes along with the original advertisement and this is why; it has the same pop of color, great contrast and the rest of the ad that I created still gives you the feeling that you need to get in the water and see what’s happening. I had the blue “surfing” be the only thing to strongly catch your eye with the contrast, just like in the original. Plus, the surfer dude looking into the ocean makes you want to see what he’s looking at too, just like in the original, the onlooker surfer made you want to see what’s going on. One thing I did differently was I made my logo sit on the bottom left because I think a left alignment is easier for your eye to follow.
Conclusion:
In conclusion, my ad would work great in with the original campaign because they have the same slogan, the same feel of wanting to get in the water, and as soon as you look at it you know exactly what its telling you to do, go surfing! I also believe that my advertisement has strong contrast that makes you want to look at it. Another reason why they work together for the same campaign is because their similarities tie them together. I could see one being on a store downtown and another being at a beach side. However, you’d know that both are Rip Curl advertisements because of their strong similarities.
Audrey Garrish 